When Brad and I decided to publish The Shack on our own, I had no idea how we’d find an audience for this story. But believing it was what God wanted us to do, we put it out and released it on May 1, 2007 primarily to the audience of this website and The God Journey. Without any paid advertising in magazines, newspapers or websites, we have watched this book find an audience simply through word of mouth—friends and friends of friends.
Those who most defend our religious institutions and denominations always ask the question, “How can we have an impact in the world if we don’t support these kinds of organizations?” While those can be a way we cooperate, I also see the incredible power of interconnected relationships that we may not even be aware of. Look how many people have found out about this book, simply because friends have recommended it to friends, who’ve recommended it to friends. God has limitless options to get his work done. Just when we think we’ve got him in the box that fits him best, he shows that no such box could ever contain him.
Today we reached a bit of a milestone. The Shack appeared for the first time on USA TODAY’s Best-Selling Book List at number 47. We have continued to be amazed at the growing demand for this little story, and the attention it is now catching at the highest echelon’s of the publishing industry. Brad and I will be flying to New York City next week to meet with some of those people about the future of this book. Please pray for us if you think about it. We want Father’s wisdom in continuing to position this book in a way that brings glory to him. And to all of you who have helped pass this book along, we are grateful for your part in this unfolding story.
Now it’s time to get to work on the screen play!